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"Helping Farmers Sell Food Profitably!"

 

EFF Marketing Services For Farmers

 

EFF Page Links:

Homepage
Farm Newsletter Service
Farm Website Builder
Storefront Platform
EFF Marketing Services
Farmer Testimonials

We've found that most farm-to-consumer businesses are generally adept at producing quality food but do poorly at developing vibrant markets for those products. How a farm handles marketing and sales will likely determine if it survives or if it thrives.
***Our Eat From Farms business exists to help farmers do a better job of finding great customers and creating lasting relationships with them.

 

There are many ways that we can help your farm be more successful. The links to the right go to some major ones - our farm newsletter content service, our farm website builder, and our farm storefront platform for handling online ordering.

Those aside, there are other things we can do to help your farm with marketing and sales. Marketing refers to attracting good customers. Sales refers to the ongoing process of selling to them.  Below are some of the ways that we may be able to help you, most at minimal cost.

Free Craigslist Advertising.

Craigslist is a free localized online advertising service that has MILLIONS of visitors. Most farmers don't use it for attracting farm customers. And the ones who do advertise there typically create poorly designed ads.

We can create and set up effective Craigslist ads for your farm. And we can also show YOU how to make them rise to the top of the list daily, investing only 60 seconds each day. If you don't keep quality ads in Craigslist, you are ignoring a simple, free way to draw potential customers to your business.

Retail Buying Clubs.

We can work with our EFF farmers to help build their retail sales. Successful marketing is all about finding customers your farm can service in a way that's mutually beneficial.

We have actively developed a low-cost tri-fold mailer system.  It creates immediate customer interest and orders in targeted neighborhoods, allowing successful "retail buying clubs" to be created in a few weeks. We do it for you!


The picture to the right shows actual mailers - one fully open and two folded. We handle the design, printing, postage and delivery for our Mailersfarmers. That service is an option for you.  Your TOTAL cost per mailer, delivered to mailboxes, would be about the cost of a single postage stamp!

***In speaking of a "buying club", we are referring to many families in one neighborhood, each placing an online retail order, with all the orders being delivered on the same day. The ordering and delivery dates are scheduled in advance by the farmer. 
 
For produce farmers, that schedule will likely be weekly. It's like going to a 30 - 60 minute farmers market, except you are the only farmer. And everything you harvest and deliver is pre-sold, so there's no wasted labor or produce.
 
Meat farmers will likely choose an ordering and delivery schedule with 3, 4 or 5 week intervals, since most farm meats are frozen.  Again, it's like going to a short farmers market, but much less frequently.  Customers can order from your entire inventory, and everything you load on your truck is already sold.
 

With either type of farm, you may choose to offer an added service of home delivery for an extra fee. Since all of the customers will live in one neighborhood, home delivery is efficient as well as cost effective.  It adds tremendous customer convenience.  Best of all, the home delivery fees can make it possible to pay someone else to deliver for you. Plus it can set your farm apart from others.  Support for home delivery is built into our EFF system at no extra charge. You can use it or not.

Newsletter Template Setup.

MailChimp is a common bulk mailing system that's free for up to 2,000 subscribers. If you create a MailChimp account, we can set up a template in your account for you to use in sending out future newsletters. Then we'll get on the phone with you and walk you through the steps of creating an actual newsletter in MailChimp.

Automated Emails To Subscribers.

We can set up one or more automated emails in Mailchimp to new subscribers to your farm's newsletter.

When someone submits their name and email address, it's important that they receive some farm information soon. If it's weeks before they receive anything, they will likely have forgotten about your farm and not even recognize your email.

If you set up a separate paid MailChimp account ($9 for 300 emails), we can set up 1 - 3 automated emails that will go out at short intervals - a day or two - to new subscribers you add to the account. Those introductory emails provide background information about your farm and set the stage for a lasting relationship. That is all you use that paid account for --- the initial automated emails.

Graphics, Logos & Handouts.

We've designed logos, color door hanger handouts, and even car door magnetic signs for farm customers. We can create PDF handout files which you can print or email to prospects or groups interested in your farm.

Direct Outreach In Your Targeted Area.

We can research and contact local groups and businesses by phone and email to develop new contacts in your targeted area. This can include gyms, health and yoga centers, doctors, dentists, chiros, realtors, engineers, architects, lawyers, banks, schools, hospitals, homeowner associations, civic groups, car dealerships, investment people, etc.

Give George A Call.

We are not an expensive consulting service looking to take over your business. We offer guidance, sometimes totally free, as well as some tools and services to make your farm business work better.

Simply call me. Our EFF farmers are reaping benefits, but in each case, it started with a conversation about their farm business.

Now it's YOUR opportunity. Tell me about your farm and I'll explore the possibilities with you.  If we can't help your business prosper, I'll tell you that. Otherwise, I'll make a proposal for your consideration.

Now is the time to consider alternatives for 2017 and beyond. Call me right now, even if it's 2:00 AM. If you put it off until "later", it's likely you'll never make the call. Don't make that mistake. Opportunity is knocking.  Commit to investigating our EFF service AND our help by dialing 518-326-1638 now. You have nothing to lose and much to gain.
 
 

Eat From Farms
431 Old Best Road
West Sand Lake, NY 12196
518-326-1638